People, Help me out on this: is it true that any companies with more than 1 “z” in its name are somewhat successful? I can think of Zazzle, Twazzup.com (best twitter search engine, btw) etc., now we have a relative new comer called Trazzler.com, a travel site with a personal and “twittery” approach. There are many things special about Trazzler.com, mostly hand crafted by users (not just user generated), Trazzler thinks “online travel should inspire” – inspiring us to desire a place to escape to, to disappear into. As to its founder, veteran of the online travel industry Adam Rugel, the first thing I noticed is his twitter username @adam! 30 million twitter users, 155,474 Adams later (search “Adam” on tweepz.com), Adam Rugel can have @adam, like Adam and Eve from garden of Eden, not Adam Carolla, not Adam Saddler, Not twibe’s founder Adam loving. There says a deep link with twitter itself. It turned out there is. Being an accomplished industry veteran, Adam replied to my interview request surprisingly quick, let’s read it through.
1. How did you come up with the idea for trazzler?
I used to work at Odeo with Jack, Biz and Evan. Odeo is the company that preceded Twitter. During a conversation over pistachio nuts in the original Twitter kitchen, Biz suggested a crazy idea involving “virtual teleportation.” It didn’t take Adam long to realize Biz was on to something: Online travel should inspire. Trazzler places you emotionally into specific moments and locales all over the planet and helps you explore the limitless travel opportunities our world has to offer. It started a as Facebook App. (Previously, I worked at AOL Travel in the 90s. I also started a site called 71Miles.com.
2. How is your professional/personal background serving up this venture (your background, your vision for trazzler)?
I have worked in online travel for some time. I’ve also done a lot of traveling with Lonely Planet books and I came to realize that I didn’t really use the whole book… instead, I dog-eared a few pages. Trazzler “trips” are bite-sized… bits of information that we hope more accurately represent the amount of information want about a place.
3. How long did it take you to launch the site. Are you bootstrapping or full blown start up with funding?
We are bootstrapping. Our little teams eats a lot of beans. We also got a $250,000 grant from the fbFund (details: http://blog.trazzler.com/2008_07_23_archive.html).
4. What is the core technology And product strategy behind trazzler? What do you use twitter for?
Trazzler is a website that helps you answer the question, “Where should I go?” by recommending hand-picked trips unique to your location and Travel Personality. We’re developing some sophisticated science on the other side of your screen that will personalize the browsing experience with a lite touch.
We also have a site called Trazzler Buzz — a series of “Best Of” lists created from the volumes of information being transmitted to Twitter every second about 10,000 spots in 50 cities, plus festivals and outdoor destinations all over the world. We rank the list according to a formula that measures volume and recent activity on Twitter. Ultimately, we use Twitter for distribution… we have 32 subaccounts that are targeted geographically (http://www.trazzler.com/twitter). We use Twitter OAuth to help connect people with the right Twitter sub-account to follow.
5. What part/feature sets of trazllar are most heavily used and why?
Folks seem to like to browse trips our site. We average 10 page views per visit which is way above average for travel sites.
6. If there is one thing, what is it that you think will be the key to trazzler’s success?
The uniqueness of the content. We believe three rules that we follow will separate us from other travel sites:
1. Start from the premise that the quality of the content matters.
2. Rely on a combination of free and paid writing.
3. Surface the best writing
We also commit to pay out 15% of our budget to writers, the same as the New York Times.
7. What is the business model?
We will work with hotels, outfitters, OTAs, airlines, and travel agents in a variety of ways.
8. How’s growth prospect for trazzler and what kind of future plans are in the work? Technology, Partnership, product offering, marketing.etc
Our traffic doubled in April then again in May. We’re extremely excited about that. The most exciting product improvement is coming in about two weeks… our algorithm will improve dramatically.
9. Anything else you want to share with the world?
Most of the sophisticated online travel sites are run by MBA types who think about the world of online travel in terms of arbitrage. We want Trazzler to be sophisticated too, but we approach it from a different place and we hope that shows.
