5 Rules How businesses should use Twitter according to Jeff Jarvis
Jeff Jarvis, blogger, journalism professor, and author of What Would Google Do?, talks with Senior Editor Diane Brady at Business Week about what executives need to know in the realm of social media, particularly
1. Don’t try to control
2. Don’t expect people to come to you..you have to go to where they are
3. Unleash people in your company to be people. You have to speak in a personal, authentic voice. Case: Dell Computer
4. Don’t be too scared to make mistake…and when you do, admit it
5. Don’t be stupid: Twitter is a real time resource – it actually save your time, spread msg much faster. Use it but don’t be stupid
