See how this hotel prospers on twitter/facebook
Hotel/Resort Lake Placid, published a LONG comment to a great article about how businesses benefit from twitter.com, which I shall re-post in the near future. Take a look at how this resort takes advantage of social medias.
We are a Hotel and Resort in Lake Placid, NY that began a Twitter and Facebook Specific promotion on 4/22.
In brief – The Adirondack High Peaks is not only the name given to 46 mountain peaks over 4000ft in the 6 million acre Adirondack Park of New York but they are also the namesake of our hotel-the High Peaks Resort.
For 46 straight days we are offering a special rate for 46 minutes each day based off the elevation of one of the 46 High Peaks. For example a rate based off the 4867 foot elevation of Whiteface Mountain will be $48.67.
Each day between 9 and 5 we alert friends, fans and followers only through our Twitter Profile and Facebook Page to when the daily rate will be available. After the update is posted the “elevated” rate of the day becomes bookable for 46 minutes on our website.
In the first 26 days of the promotion we’ve gained 550 new Facebook fans, 350 new Twitter followers and have averaged just over 12 reservations and 25 room nights per day.
But more, we’ve experienced such positive feedback from guests grateful for a chance to have a getaway at a time when they thought they just couldn’t afford it.
The promotion has helped us educate others about the High Peaks region around Lake Placid, establish why we are named the High Peaks Resort, give folks a chance to getaway to Lake Placid and to stay at our resort, but most importantly it creating impressions and relationships with guests that will hopefully last a lifetime.
I can’t think of another platform other than Twitter and Facebook that this would have been as successful for us!
